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Videos uploaded by user “SBO”
Entrepreneurs are Liars. Numbers are the Antitode.
 
13:53
Stark Naked Numbers book launch presentation
Views: 87 SBO
Customer Acqusition Costs - the one Metric that can determine your company's fate
 
02:37
Customer Acquisition Cost (CAC) is a metric that has been growing in use among Internet businesses. It's a metric that can make or break your Startup. However, we find that many 'traditional businesses' fail to measure CAC, giving them limited insight as to whether they are acquiring customers profitably. In this video, Rowan shares how to calculate your CAC, why it's important and how you can improve your results.
Views: 255 SBO
Are you measuring your Customer Lifetime Value
 
01:41
Customer Lifetime Value ("CLV") seeks to allocate a dollar value on your customers so you can understand how much you can afford to acquire them. It is a common metric that Startups measure, however, we find that more traditional businesses fail to measure it. In this video, Rowan shares how to calculate Customer Lifetime Value and how to improve it. Find out more here: http://bit.ly/2fQTfNg
Views: 201 SBO
You suck at accounting
 
03:24
"The key difference between correctly reporting on your net profit and gross profit is largely dependent on how your accounting and bookkeeping is done."
Views: 41 SBO
The Start-Up Business Model
 
01:32
There's a lot of confusion with the term Startup because more traditional businesses will refer to themselves in "Startup phase". This is not the definition of a Startup thrown around VC's and technology companies. In this video, Rowan explains the business model of a Startup.
Views: 23 SBO
Would you like fries with that?
 
02:41
The idea that McDonalds is a hamburger franchise is not entirely accurate. From a branding perspective, sure they sell burgers. The thing is, McDonalds don’t make their profit margins from selling burgers. They make it from the fries and the soft drinks.
Views: 28 SBO
The One Key Metric for Ecommerce Entrepreneurs
 
02:16
Inventory is fundamentally evil...and you kind of want to manage it like you’re in the dairy business. If it gets past its freshness date, you have a problem.
Views: 27 SBO
Gross Profit Margins
 
04:45
Gross Profit Margins are a critical metric that every entrepreneur needs to be on-top of. But are you measuring it accurately? In this video, Jason shares how to calculate your GP and best practice tips on how to improve your margins. Find out more here: http://bit.ly/2eKmHr2
Views: 378 SBO
The Three Levers to Improving Your Profit
 
02:23
The problem when typical accountants and CFOs undertake ‘cost-cutting’ exercises is that they only consider numbers on a profit & loss. What they often don’t consider is the non-financial consequences of being a tight arse.
Views: 43 SBO
Think Globally,  Run Locally. The Art Of Running a Distributed Team
 
16:39
Multi-million dollar tech companies such as Zapier, Basecamp and Automattic run globally distributed teams. Remote working is now a hot topic in professional services, yet it comes with unique challenges. In this video, we share first-hand experiences and tips in how to run a distributed bookkeeping business. Key takeaways: - Learn why your practice should consider running a distributed model - Discover the tools and tactics SmartBooksOnline uses to run a distributed team - Find out the biggest challenges that ruin staff performance and morale.
Views: 57 SBO
Net profit vs EBIT
 
02:37
The reality is that, without profit, your business is a charity. Relying on venture capital and bank financing is not a long-term business strategy. The only way to be self-sufficient is to generate your own capital. Capital, in the form of profit.
Views: 28 SBO
How To Manage Cash Flow
 
02:53
As humans, we have a natural tendency to spend money as we see it. It's a cognitive weakness, hardwired into our DNA from our hunter-gatherer ancestors. Here's a simple tactic that overrides our instincts and helps us to effectively manage our cash flow.
Views: 67 SBO
Pulling Your Sales Lever
 
02:45
Ok, I’m no Alec Baldwin... And this video is not about how to close. What I’m here to talk about is how pulling the sales lever can impact the profitability of your business.
Views: 13 SBO
You Want More Gross Profit
 
01:55
We’ve all heard the cliche “sales fix everything”. As long as you have sales, you have more earnings to invest in your team, tech, and sales & marketing. But like every piece of advice from business gurus, take it with a grain of salt.
Views: 34 SBO
Revenue is overrated
 
01:36
My point is, revenue is important, but it’s only one part of the equation. I think we should be talking about margins, equally as important as revenue.
Views: 8 SBO
A bit about SBO
 
03:43
Views: 165 SBO