Stark Naked Numbers book launch presentation
Views: 87 SBO
Customer Acquisition Cost (CAC) is a metric that has been growing in use among Internet businesses. It's a metric that can make or break your Startup. However, we find that many 'traditional businesses' fail to measure CAC, giving them limited insight as to whether they are acquiring customers profitably. In this video, Rowan shares how to calculate your CAC, why it's important and how you can improve your results.
Views: 255 SBO
Customer Lifetime Value ("CLV") seeks to allocate a dollar value on your customers so you can understand how much you can afford to acquire them. It is a common metric that Startups measure, however, we find that more traditional businesses fail to measure it. In this video, Rowan shares how to calculate Customer Lifetime Value and how to improve it. Find out more here: http://bit.ly/2fQTfNg
Views: 201 SBO
There's a lot of confusion with the term Startup because more traditional businesses will refer to themselves in "Startup phase". This is not the definition of a Startup thrown around VC's and technology companies. In this video, Rowan explains the business model of a Startup.
Views: 23 SBO
The idea that McDonalds is a hamburger franchise is not entirely accurate. From a branding perspective, sure they sell burgers. The thing is, McDonalds don’t make their profit margins from selling burgers. They make it from the fries and the soft drinks.
Views: 28 SBO
Gross Profit Margins are a critical metric that every entrepreneur needs to be on-top of. But are you measuring it accurately? In this video, Jason shares how to calculate your GP and best practice tips on how to improve your margins. Find out more here: http://bit.ly/2eKmHr2
Views: 378 SBO
Multi-million dollar tech companies such as Zapier, Basecamp and Automattic run globally distributed teams. Remote working is now a hot topic in professional services, yet it comes with unique challenges. In this video, we share first-hand experiences and tips in how to run a distributed bookkeeping business. Key takeaways: - Learn why your practice should consider running a distributed model - Discover the tools and tactics SmartBooksOnline uses to run a distributed team - Find out the biggest challenges that ruin staff performance and morale.
Views: 57 SBO