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The Business Model Canvas - 9 Steps to Creating a Successful Business Model - Startup Tips

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The Business Model Canvas - 9 Steps to Creating a Successful Business Model - Startup Tips The Business Model Canvas, is a strategic management and entrepreneurial tool. It allows you to describe, design, challenge, invent, and pivot your business model. The Business Model Canvas is comprised of 9 key segments: The left hand section of the Business Model Canvas is the Infrastructure section and comprises three key areas: Key Activities: The most important activities in executing a company's value proposition. Key Resources: The resources that are necessary to create value for the customer. Partner Network: In order to optimize operations and reduce risks of a business model, organization usually cultivate buyer-supplier relationships so they can focus on their core activity. The middle section of the canvas describes the business offering and is the value proposition delivered to different customer segments. Value Propositions: The collection of products and services a business offers to meet the needs of its customers. According to Osterwalder, (2004), a company's value proposition is what distinguishes itself from its competitors. The value proposition provides value through various elements such as newness, performance, customization, "getting the job done", design, brand/status, price, cost reduction, risk reduction, accessibility, and convenience/usability. The value propositions may be: Quantitative – price and efficiency Qualitative – overall customer experience and outcome The right hand side of the Business Model Canvas describes the customers, the channels through which you deliver services and and the relationships you have with your customers. Customer Segments: To build an effective business model, a company must identify which customers it tries to serve. Various sets of customers can be segmented based on the different needs and attributes to ensure appropriate implementation of corporate strategy meets the characteristics of selected group of clients. Channels: A company can deliver its value proposition to its targeted customers through different channels. Effective channels will distribute a company’s value proposition in ways that are fast, efficient and cost effective. An organization can reach its clients either through its own channels (store front), partner channels (major distributors), or a combination of both. Customer Relationships: To ensure the survival and success of any businesses, companies must identify the type of relationship they want to create with their customer segments. The bottom section of the canvas describes the finances. Cost Structure: This describes the most important monetary consequences while operating under different business models. A company's DOC. Revenue Streams: The way a company makes income from each customer segment. https://www.youtube.com/channel/UCIypuA7lS-FsVG6cMlNCK2w?sub_confirmation=1 Check out some of our other videos Compensation claims - how long should it take https://youtu.be/NuxfrgSTg78 LLC vs S Corp https://youtu.be/4xNCnf9hitw Minizing tax https://youtu.be/ybSnFb6rx6Y How to fund a startup https://youtu.be/ctzDb59sw5M Kickstarter success Ep 1 https://youtu.be/2EG78JNZ7nA Kickstarter success Ep 2 https://youtu.be/ZMlq5CmUNz8 How to pitch to investors with Guy Kawasaki https://youtu.be/-epR-uGlv4M If you are interested in sustainability issues then check this video out The Sustainable Business Model Canvas https://youtu.be/gVimMEI2u2w
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Text Comments (138)
Altaf HH (15 days ago)
Brilliant, Thank You. The Value of the Video Would Have Been Completed, If Just a MNC and Garage Start Up Based Business is Analysed.
mohamad baharloo (19 days ago)
Good presentation of a business model.it is useful. I realized the details of the model better.
Arwa Alshareef (26 days ago)
This was very helpful, thanks a lot !!
Kenneth Beard (27 days ago)
One of the few videos here by someone who actually understand the system model knows the relationships between the boxes rather than simply a group of title on a piece of paper
kimonalova (1 month ago)
Constant Koffi (1 month ago)
Sure, it's great a video. really instructive. Good presentation structuring. Félicitations à vous.
Ian Yardy (1 month ago)
Awesome thanks 🙏
Gan Chicago (2 months ago)
Very good video, well explained. Thanks.
Shehryar Khan (2 months ago)
Great work Brother...
sandra sangam torne (3 months ago)
Don’t teach me you frauds , All the pharma companies in Pune are fraud , fraud if you don’t close those companies .
FullHalfCircle (3 months ago)
So, you explained it right to left (which to me makes sense), would it make any difference if you drew it left half on the right, right half on the left?
petop3 (3 months ago)
4:16 what about magazines where you could find something, a phone number next to it and call up to order? Or ordering by mail?
Jahaziel Ben Israel (3 months ago)
What I enjoy most about this presentation is the illustration -- I'm a visual learner, and in fact, I draw out the same little icons when I'm working on the plans for my greeting card startup. I'm in the program sponsored by the Kaufman Foundation called Fast Trac New Ventures, and they include a section of their curriculum on the Business Model-- and this was EXTREMELY HELPFUL in helping me to iterate my ideas! Thank you for sharing this!
Tư Vấn Quang Minh (4 months ago)
Establishment of companies, services established companies
Fer Tostado (4 months ago)
Learned this tool during MBA courses. You made it so clear now. Thanks.
Manoj Subramanyam (4 months ago)
Right content for any business. I'm planning to start an online academy, it'll be great help if you let me know the tools that you used to create this video?
Dominique Poshtar (4 months ago)
An excellent resource! Merci, thank you for the valuable direction.
Ahmed Cia (4 months ago)
What an excellent video
Ivar W (4 months ago)
Perfect vid, thanks
M. Olsher (5 months ago)
An excellent presentation of the Osterwalder Business Model components. Well done and a very useful breakdown of the building blocks. Dr. O
REENA SINGH KHARADI (5 months ago)
Voice is best sweet Music and good.
REENA SINGH KHARADI (5 months ago)
Voice is best sweet Music and good.
REENA SINGH KHARADI (5 months ago)
Voice is best sweet Music and good
REENA SINGH KHARADI (5 months ago)
Voice is best sweet Music and good all 2019Fabuary Rajesh ji Kharadi .
Kamalpreet Singh (3 months ago)
The_Reginald (4 months ago)
Compact (5 months ago)
This was the most clear explanation I found so far!! Thank you so much for this! All the other explanations seemed so complicated..
Tangelina D’aviatress (5 months ago)
Great video! Curious, is there a lean template online that you recommend?
Richard Donnelly (6 months ago)
LOVE THE CANVAS as a tool. However...I think #1 should be the identifying the customer segment. Who is your customer(s) (in theory, the archetype)? Followed by Customer Value Proposition (based on your hypotheses around the customers). CVP shouldn't #1 IMO. Logic, right? Also the video text suggests at the beginning that a business model describes how a company "creates value for itself by delivering products and services for customers." But really the innovators behind this methodology say it a bit differently. A business model prototype describes how a company creates value for its customers, delivers the value, and captures value ($$ for itself). Small difference but an important mental model, I think.
Abana Jam (6 months ago)
Super good. Thanks
Sanal Gez (6 months ago)
Tam ihtiyacım olan anlatım; BRAVO
Deidra Taylor (6 months ago)
Thank you great presentation
Tsara Carlie (6 months ago)
Loved it 👍🏾 so useful great informations fun and interactive
Kong Panhavuth (6 months ago)
If every one think like me, please reply
Kong Panhavuth (6 months ago)
Good for business
wesam bafarat (7 months ago)
that was very helpful. many thanks for you
vinnavan gigantic (7 months ago)
The way of presentation was awesome... Not much not less... Very clear address... Thanks a lot... Expecting some more hint videos for start-up...
Manish Patil (7 months ago)
excellent one..
Abdullah Yousuf (7 months ago)
Really helpful 👍🏻👍🏻
Ana Catarina Chaves (7 months ago)
usefull and simple. thanks.
Martin Hacks (8 months ago)
Business Operation Canvas https://youtu.be/YTGJge0_eEY
Cole Notes (8 months ago)
I am subscribing! Interesting content.
Viktor Kuchili (8 months ago)
great help for my training,well done guys
Randika Wanninayaka (8 months ago)
thanks for presentation...
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dv (8 months ago)
Thanks Jerry
Martin Gallardo (8 months ago)
For similar videos check What is Innovation? The art of putting something new into action explained https://www.youtube.com/watch?v=I_azJlI8y6c
YASH KUMAR (8 months ago)
Karima Moumen (8 months ago)
Thanks you so much, great presentation.
Juan Flores (9 months ago)
Is there any Deep Dive information regarding each one of these blocks?
Aman Aggarwal (9 months ago)
Kindly share the information about Softwares used for making this video. Help appreciated.
Anandraj (9 months ago)
Excellent presentation in less than 10 minutes.
Lukes Garage (9 months ago)
Nice breakdown of the model. The associated art was well placed!
The Ruthless miner (9 months ago)
just a perfect video sir thanks alot helped me very much love from india
CurbsideUnderwood (10 months ago)
Excellent video, thank you!
Pradnya (10 months ago)
I partially agree on the point where you said some customers don't care about technologies.. well I have worked with some customers who were technical sound. Our talk started from technology only. It was great fun to work with such customer.
Panuwat Thevarakworakul (10 months ago)
Thank you for sharing this Business Model, it's very helpful
Anand R Möorthy (10 months ago)
Succinct presentation, thank you very much.
V. Chris Holbrook (10 months ago)
You rock Steve! So miss your lectures back in the Haas School of Business days. :)
Hans-Peter Hubmann (10 months ago)
Brilliant! 10 out of 10 for this clear and informative presentation! Thanks a lot!
Born 2 Cre8 (10 months ago)
SUBSCRIBED!! Very well presented and so informative.
Joshua Ochieng' (11 months ago)
This was awesome
Wayne Weiner (1 year ago)
Great summary
Jaspal Prajapati (1 year ago)
This is amazing and very helpful to understand what is a business model exactly. Thanks
Javid Nobakht (1 year ago)
Khaled Mouselli (1 year ago)
Very helpful, thanks
business start (1 year ago)
need winning business plan as i get from here http://bit.ly/bisnes-plan
EclipZe Muzik (1 year ago)
wonderful work!!
Arief Nuary (1 year ago)
Very comprehensive!
shivam pandiya (1 year ago)
Surely Very Helpful video. Just have a problem in understanding th customer relationship. Please explain it in more detail.
BIBO Weekly! (1 year ago)
Great video! Thanks for sharing this
Joseph Randazzo (1 year ago)
Great, great resource. I just wrote an in-depth guide for small businesses (https://www.strattex.co/local-business-tools) and linked to this video within that guide. It's linked under #18. It's just THAT good of a resource. Thanks so much for putting this out there.
Rohit Singh (1 year ago)
Thanks for clearing the concept about business model canvas in just one video. Kudos
DIYENT (1 year ago)
just what I needed THANK YOU!!!
Care Air (1 year ago)
Hahaha... just look at the FS Material.
silvester chiweza (1 year ago)
very brief But straight to the point. No time consuming,,wao thats great,
kostas trip (1 year ago)
Best explanation of the whole youtube world
Jiwon Kim (1 year ago)
Saw this chart/studied it at least five times but still relevant everytime.
قسصانءءءءا لف
Juan Flores (1 year ago)
Sam Lee (1 year ago)
it's like a fog just lifted
Alexej Bespalko (1 year ago)
blind (1 year ago)
I feel guilty. I should be paying to watch helpful stuff like this.
Henry Sheykin (1 year ago)
https://finmodelslab.com If you start thinking further steps, you might need a professionally crafted financial model to add to your business plan or pitch.
Mona Youssef (1 year ago)
Excellent video; content, animation, sequence and examples provided.  Thank you very much.
Mohamed Elouafi (1 year ago)
excellent,think u .
ondrmes1 (1 year ago)
HOLY SH*T! repect bruv! When and where is your next lesson SIR?! Am on my way already THO!
Elegant Elephant (1 year ago)
is the voice jerry sienfield?
Stephen Rayner (5 months ago)
Elegant Elephant doesn't sound like him to me.
Ejaz Binhendi (6 months ago)
Im guessing it's Steve Blank.
Ahmad Musnansyah (1 year ago)
Thanks.. great presentation..
Jhirae Talmadge (1 year ago)
Great, thank you! I definitely understand the business model concept now!
Arash Chitgar (1 year ago)
that was amazing and really helped me. could you please make a video to teach "business capability model" just like this video?
Murtada Abuzaid (1 year ago)
very informative. Thanks
Vincent Chen (1 year ago)
Thanks for sharing :D
Matthew Wise (1 year ago)
One minute in and you have a new subscriber. Perfect delivery, perfect pace, love the tone. Thank you!
riccardo roano (1 year ago)
it was a great presentation, thank you!!!!
Fuentes Creativas (1 year ago)
Excellent summary!
Chamara Dassanayake (1 year ago)
Thanks a lot.. :)
101DaExclusive (1 year ago)
ديمة (1 year ago)
Thank you for this wonderful presentation.
alex giddings (1 year ago)
Very Helpful. Thank You. My only query is this; under costs, do you actually cost the business model out financially or do you list the largest overheads without listing their costs?
PVR (1 year ago)
thank you for this excellence presentation

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